Few years ago we are looking at static websites but now it is more dynamic and interactive, but if you still living in the static world then you are surely at the bottom of the food chain. Sites that rank high right now are mostly dynamic and interactive websites.
Give Your Visitors Reason To Come Back
Basically the best update you can do to your websites is by updating your contents and not just normal contents where you can copy and paste or rewrite. People are looking for something new and informative provide them with quality information.
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Image: http://www.sxc.hu/