People love benefits, when they visits your site they want to know what are you offering them. They want to know if you can help them in solving their problems or questions that has been bugging them.
A short but accurate example
I have a house that is worth for example 5 million
- It has outdoor and indoor pool
- A garage that can fit 3-6 cars
- 2 stories
- fullly furnished living room with complete entertainment systems
- dining room with all the needed kitchen utensils
- a room only for cinema
- fully air conditioned rooms
- and all the good stuff
And i’m selling it to you for 1 million
What’s the catch???
You will have the house legally no hidden agendas and no under the table transactions.
Even if you don’t have the money right now you will grab the opportunity to purchase this house, because you know that you can still earned the money back but there is only 1 in a million chances that somebody will offer this to you again.
So my question are you going to buy the house?
Some would say yes and some would say no, but majority of the people are going to say yes.
People that are visiting your site, they are after your benefits, they want to know how your site will help them. Visitors cares about their benefits more than they care about you. When they are sold with the benefits you are offering them that is the time they will start noticing you, they will want to know more about you and will want to be updated to know if you have more valuable info or products to offer to them they will keep coming back for more “benefits”.